“WHERE HE CALLS YOU FROM, HE THEN CALLS YOU TO!”

My name is Jamie Francis, I’m an architect and a pastor, among other things. I am a product of Urban and Caribbean culture. My passion for Hip Hop and Reggae music with the love for the clothing surrounding the cultures has led me to utilize my fields of study and apply them to this brand. Even though, I love the Urban and Caribbean cultures, I have learned from personal experience that the principles of these cultures are not always correct.

I know the direction my life was heading, expected to be a statistic, which many thought that I would have been dead or in jail by 18. I was found by Christ who has given me deeper meaning and true purpose. HIS LOVE HAS GIVEN ME THE REASON TO LIVE.

The Crossroads Brand has and will continue to have an impact on youth and those of all ages that many times the culture, music, and clothing impacts in the wrong way.

Chief Sinner, Jamie Francis.