“WHERE HE CALLS YOU FROM, HE THEN CALLS YOU TO!”

My name is Jamie Francis, I am an architect and a preacher, among other things. I am a product of Urban and Caribbean culture. My love and passion for hip hop and reggae music and the clothes surrounding the cultures has led me to utilize my fields of study and apply them to this clothing brand. Even though, I love the Urban and Caribbean cultures, I have learned from experience that the principles of these cultures are not always correct.

I know the direction my life was going, expected to be a statistic, which many expected that I would have been dead or in jail by 18. I was confronted by Christ who has given me deeper meaning and true purpose. HIS LOVE HAS GIVEN ME THE REASON TO LIVE.

The CROSSROADS Brand can have an impact on the hip hop/reggae youth and young adults that many times the culture, music, and clothing impacts in the wrong way.

Chief Sinner, Jamie Francis.