THE PURPOSE

The PURPOSE why CROSSROADS (where CHRIST meets the Streets) Clothing Brand was Created is to Fund Homeless Service + Urban Outreach.

God called us to Atlanta to focus on those forgotten. Currently, we have weekly meetings at Crisis Drug & Rehab Center, and we feed monthly at the Homeless Shelter in Downtown Atlanta, among other things God has us involved in within Atlanta. We are seeking to acquire housing to help transition individuals who have fallen are rough times.

God has put this burden on the hearts of my wife and myself and He has sent people who needed to live with us as means to transition.

Goal is to fund ministry efforts for transitional homes, skill/trade training, employment, etc.

God has been growing our team and support but still need more resources to supply these needs and more in our city and wherever He leads.

COME SERVE WITH US IN ATLANTA! IF YOU DESIRE TO SERVE, PLEASE LEAVE US A MESSAGE
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THE FOUNDER

“WHERE HE CALLS YOU FROM, HE THEN CALLS YOU TO!”

My name is Jamie Francis, I am an architect and a preacher, among other things. I am a product of Urban and Caribbean culture. My love and passion for hip hop and reggae music and the clothes surrounding the cultures has led me to utilize my fields of study and apply them to this clothing brand. Even though, I love the Urban and Caribbean cultures, I have learned from experience that the principles of these cultures are not always correct.

I know the direction my life was going, expected to be a statistic, which many expected that I would have been dead or in jail by 18. I was confronted by Christ who has given me deeper meaning and true purpose. HIS LOVE HAS GIVEN ME THE REASON TO LIVE.

The CROSSROADS Brand can have an impact on the hip hop/reggae youth and young adults that many times the culture, music, and clothing impacts in the wrong way.

Chief Sinner, Jamie Francis.
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THE BRAND

WHY CROSSROADS?

The word “CROSSROADS” best defines a point in your life when you must make an important decision. We all have important questions that we must ask ourselves, that challenges us to decide, “What is the meaning & purpose of life?” and “What is my purpose within it?”

We are all shaped by our culture, by both the good and bad. In fact, we identify with it.

Crossroads Clothing seeks to challenge our cultural accepted views by asking some of life’s important questions.

INSPIRATION – WHY WE DO

How, then, can they call on the ONE they have not believed in?
And how can they believe in the ONE of whom they have not heard?
And how can they hear without someone preaching to them?
And how can anyone preach unless they are sent?
As it is written:
“How beautiful are the feet of those who bring Good News (THE GOSPEL)!
Ro.10:14+15

MISSION – WHAT WE DO

We share the love of Christ and challenge the mindset of our society to push beyond its cultural limits by utilizing creativity, graphics, questions, and profound statements to seek deeper meaning & purpose.

VISION – HOW WE DO

We design & provide urban clothing that identifies with the culture but by Christ seeks to break the mold through the use of apparel. We desire that the individuals of the culture see alternate reasoning & viewpoints about life so that they may better decide what is TRUTH & not just accept what they have heard or been taught by the culture & the society.

IMPACT – WHEN WE DO

We believe the artwork we produce will jolt & shock individuals at their core both by using both explicit & subtle imagery and phrases. Crossroads Clothing designs have deep meaning built from scripture and its principals. The design concepts are derived to effectively relate and affect the heart and mind of both those that are affiliated with and are a part of a church but also those that have never stepped a foot inside of a church building. Furthermore, the clothing challenges those who claim Christ to be more compassionate and bold so that he or she will continue to communicate God’s heart.